Our Future of Pensions Communications project continues to whet an appetite for disruption.
School’s out for sums
Charities pick up the slack where schools fail to teach financial literacy
With no disrespect to Pythagoras, schools may want to try a different angle when it comes to teaching maths. Generations have been disillusioned to learn there are limited opportunities to measure triangles outside the classroom. Equipping youngsters with an understanding of personal finance would probably serve them better. In his latest blog, our senior writer Dom Ellis asks why financial literacy is an educational afterthought.
Young at heart
How brands can make themselves relevant to the next generation
Labelling generations may not be a hard science, but every generation walks in a different world to its predecessor. Generation Z have to contend with climate anxiety, a shifting financial landscape and ‘permacrisis’, a word previously confined to obscure academic journals. How can financial institutions learn to speak their language?
We asked Amy Clamp of Beatfreeks, an agency specialising in increasing brand relevance through young and diverse audiences, to share her wisdom in front of a live audience. In case you missed it, you can watch the video.
Tackling the next generation
What do teenagers think about pensions? We decided to ask them
What does a rugby club, some chesterfield sofas and a handful of hungry teenagers have to do with pensions? All will be revealed in an upcoming video where we asked 16-year-olds what they think about pensions (and which features a rugby club, chesterfield sofas and a bunch of hungry teenagers). What they said surprised, challenged and inspired us.
Coming soon…
Sharing knowledge is power
Quietroom’s book recommendations
At Quietroom you’ll find a bunch of full-blooded geeks who love to share what they’ve gleaned from books, podcasts and any other source of information we can get our hands on. This week, we’ll be sharing material that’s had a big impact on us and our work. Look out for our recommendations on LinkedIn, starting with our senior writer Dom Ellis endorsing the Oxford Guide to Plain English by Martin Cutts.
All things being equal
How to make equalising Guaranteed Minimum Pension as easy as GMP
We’ve been working with a group of the largest defined benefit schemes and Shula PR and Policy to help make communicating GMPe easy peasy and a lot less queasy. To find out more, and to get a sneak peak of a new animation explaining GMPe that will be free for schemes to use, join us at Brightwell’s Office on 19 September 2023, 12pm to 2pm.
