- Case studies
- Telling Triple Point’s story
Telling the story of a purpose-driven investment manager
How we helped Triple Point show the world what they stand for.
Triple Point are experts in impact investing. But labels like ‘impact investing’, ‘responsible investing’ and ‘ESG’ are poorly defined and often misunderstood.
Triple Point’s founders wanted to make it clear who they are, what they stand for and how they’re different.
In face-to-face interviews with the founders, we explored the philosophy that drives the business and the difference it seeks to make.
We used what we learned to create new ‘about us’ copy that clearly articulates the Triple Point difference.
