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- Positioning First Sentier as an ESG pioneer
Positioning an investment manager as an ESG pioneer
In a world where everyone’s talking about ESG, we created a content strategy that made people listen.
Responsible investment manager First Sentier is a pioneer in its sector. But with ESG funds becoming ever more popular, competitors were piling into the same space. First Sentier wanted a content strategy to help differentiate itself from these competitors and talk consistently and effectively about its work.
We brought together fund management, responsible investment, marketing and business development teams. In a series of focus groups we identified key audiences and developed effective messages to target them with. We aligned everyone around a new approach to producing content that got the results they wanted.
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