- Case studies
- Positioning SEI Master Trust
Positioning a master trust in a competitive market
How we created a verbal and visual identity to help SEI Master Trust stand out.
SEI Master Trust’s marketing team were struggling to make their messaging resonate with employer clients. We helped them articulate their sales story clearly:
- what they stand for
- what makes them different
- why clients should choose them
We developed a positioning matrix that sets out what SEI Master Trust says to its different audiences. We then delivered guidance on tone of voice and language and created a distinctive visual identity.
Based on our work, SEI produced a new member-facing website.
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